Monday, July 27, 2009
Small Is The New Big
Today, I'd like to talk about this marketing book I am reading: "Small Is The New Big: and 183 Other Riffs, Rants, and Remarkable Business" by Seth Godin. I found it in a thriftstore, and you can probably tell why I was attracted to the cover. When I read what it was about I knew I found my thrift find of the day. A cute looking book about marketing for the smaller business? What could be more appropriate?
The book is a collection of posts from Seth Godin's blog. It's hard to give a good description of the book, because like the title says, it's filled with riffs, rants and useful business tips. It's given me some great ideas and food for thought. Plus is was a fun read! If you would like to learn more about marketing, but don't like your average boring marketing book, I can definitely recommend this one.